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Group Analysis Observation: Funny Commercials

Group Analysis Observation: Funny Commercials

Introduction As IMC Specialists and researchers, we are often called upon to observe potential consumers, conduct group analysis observation, and provide insight into their actions, behaviors, mannerisms, and how they interact with each other and stimuli. This project...
Market Research: Why Is It Important To Marketers?

Market Research: Why Is It Important To Marketers?

Introduction As marketers, it’s rather clear that there are a number of steps that need to be taken “behind the scenes” before a marketing communications campaign sees the light of day. Many of these often behind the scenes steps involve market research. After...