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Recovering From a Social Media Crisis

Recovering From a Social Media Crisis

The case study involving a pet groomer and the social media crisis involving his pet grooming service is one that seems to be all too common in today’s world of instant information. Essentially, Costa and his company, Carm’s Dog House was falsely accused of harming a...
A Spring Morning and a Brand Crisis

A Spring Morning and a Brand Crisis

The brand crisis “One dead after Southwest plane engine blows; woman nearly sucked out(AP, 2018)” This was the headline that came out from the Associated Press on the morning of April 17, 2018. As the story unfolded, it became clear that a Southwest Airlines 737 had a...
Crisis Communication and Non-Profits

Crisis Communication and Non-Profits

Founded in 2003, the Wounded Warrior Project is a non-profit with the mission of “Honoring and empowering wounded warriors(Wounded Warrior Project, 2017)”. They accomplish this through providing community activism, outreach, and counseling for veterans injured during...