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Brand Positioning and Politics

Brand Positioning and Politics

In today’s world, businesses are all but expected to take a position on political and social issues, in fact, it’s becoming a core part of brand positioning. Whether it’s Starbucks and closing for diversity training, Nike and Colin Kaepernick, or Google and...
The 5 Crucial Elements To Marketing Your Law Firm

The 5 Crucial Elements To Marketing Your Law Firm

You finally got your law firm up and running. Letterhead, check. Business cards, check. You even have a nice looking website and an ad in the local print directory. Or you’re an established law firm who has used traditional marketing to get more clients, it’s been...
Help With That Brand Recall

Help With That Brand Recall

How can you as a small business that provides home services to customers help along your brand recall? In this video, Aaron discusses an easy and inexpensive way to advertise your business exactly where you need to; in their...