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Marketing Audience Insight: The Outdoor Native

Marketing Audience Insight: The Outdoor Native

We all have that friend, or perhaps we’re that person. You know the one, they’re always pestering you to go hiking at 6am on a weekend when you would rather sleep in and drink coffee in a comfortable chair. If you have this friend, or happen to be that person, you...
Market Segmentation-Ford Nails It

Market Segmentation-Ford Nails It

It’s a company that’s known for its founder once saying; “Any customer can have a car painted any color that he wants so long as it is black” during a meeting in 1909. Granted the comment was made to convey that 95% of the market will buy out of need and the other 5%...