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Generational Cohorts in the Craft Beer Market

Generational Cohorts in the Craft Beer Market

Introduction To quote Ladner; “Ethnographers cannot offer what their quantitative colleagues can: prediction of what will happen(2014)”. It is the unpredictability of ethnography that gives us the deep understanding of the cohorts that we observe. This allows us as...
Qualitative Market Research: Mystery Shopping

Qualitative Market Research: Mystery Shopping

Introduction Everyday of our lives we are exposed to stimulus that affects how we go about our day to day. Quite often, very little conscious thought is given to this stimuli. For example, one day you may go into Moe’s for lunch and Chipotle the next without giving...
Online Identity Construction-An Analysis

Online Identity Construction-An Analysis

Introduction In this paper, we will be analyzing the article entitled “”Online identity construction: How gamers redefine their identity in experiential communities. In our analysis, we will take a look at a few of the theories of consumer behavior brought up in the...
Psychological Time and the Consumer

Psychological Time and the Consumer

I’m sure we’ve all had a conversation go like this: “Hey Sally, how have you been?” “I’m so busy, sorry I haven’t called” Was Sally really too busy to call or did her life just seem that busy? How often are we really unable to take 5 minutes out of our month, year,...
Marketing Audience Insight: The Outdoor Native

Marketing Audience Insight: The Outdoor Native

We all have that friend, or perhaps we’re that person. You know the one, they’re always pestering you to go hiking at 6am on a weekend when you would rather sleep in and drink coffee in a comfortable chair. If you have this friend, or happen to be that person, you...
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