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A Spring Morning and a Brand Crisis

A Spring Morning and a Brand Crisis

The brand crisis “One dead after Southwest plane engine blows; woman nearly sucked out(AP, 2018)” This was the headline that came out from the Associated Press on the morning of April 17, 2018. As the story unfolded, it became clear that a Southwest Airlines 737 had a...

Marketing Audience Insight: The Outdoor Native

Marketing Audience Insight: The Outdoor Native

We all have that friend, or perhaps we’re that person. You know the one, they’re always pestering you to go hiking at 6am on a weekend when you would rather sleep in and drink coffee in a comfortable chair. If you have this friend, or happen to be that person, you...

Brand Positioning and Politics

Brand Positioning and Politics

In today’s world, businesses are all but expected to take a position on political and social issues, in fact, it's becoming a core part of brand positioning. Whether it’s Starbucks and closing for diversity training, Nike and Colin Kaepernick, or Google and banning...