fbpx

Blog

 

We like to share content…a lot! So be sure to subscribe and keep up with some of the brand architecture and other cool stuff that we’re doing!

New Podcast Episode Dropping Soon

New Podcast Episode Dropping Soon

On our next episode of the Marketing Chops for Mom and Pops Podcast we will have special guest Matt Carroll of Big Big Story. We will be chatting about storytelling for your brand and how to reach your audience with message that resonates. 

Qualitative Market Research: Mystery Shopping

Qualitative Market Research: Mystery Shopping

Introduction Everyday of our lives we are exposed to stimulus that affects how we go about our day to day. Quite often, very little conscious thought is given to this stimuli. For example, one day you may go into Moe’s for lunch and Chipotle the next without giving...

Online Identity Construction-An Analysis

Online Identity Construction-An Analysis

Introduction In this paper, we will be analyzing the article entitled “”Online identity construction: How gamers redefine their identity in experiential communities. In our analysis, we will take a look at a few of the theories of consumer behavior brought up in the...

Market Research: Why Is It Important To Marketers?

Market Research: Why Is It Important To Marketers?

Introduction As marketers, it's rather clear that there are a number of steps that need to be taken “behind the scenes” before a marketing communications campaign sees the light of day. Many of these often behind the scenes steps involve market research. After all, we...

Psychological Time and the Consumer

Psychological Time and the Consumer

I’m sure we’ve all had a conversation go like this: “Hey Sally, how have you been?” “I’m so busy, sorry I haven’t called” Was Sally really too busy to call or did her life just seem that busy? How often are we really unable to take 5 minutes out of our month, year,...