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Does your customer service suck?

An experience yesterday took me back to the importance of customer service when it comes to building your brand. If crappy customer service can take down large companies, it can surely take down your small business.

Recovering From a Social Media Crisis

The case study involving a pet groomer and the social media crisis involving his pet grooming service is one that seems to be all too common in today’s world of instant information. Essentially, Costa and his company, Carm’s Dog House was falsely accused of harming a...