Competing on price: the race to the bottom
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Nice video! I agree…no one wins (well maybe one firm wins) when you compete on price.Of course, competing on other levels requires that you know your self and you know your audience, and you know where they mesh together. That may seem like too much work to some organizations, but it really is necessary.
Thanks for the comment, Professor T. ! Agreed! I think too many businesses compete on price out of a lack of self awareness and understanding their true value in the marketplace!