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The One Person Content Marketing Team

The One Person Content Marketing Team

A lesson in leadership for your content marketing team As a teen, I was a Cadet in the Civil Air Patrol. As a part of our leadership education, we had to memorize certain pieces of text; commonly referred to as “memory work”. One of the pieces we were required to...
Public Relations and the Formation of Attitudes

Public Relations and the Formation of Attitudes

One of the basic goals of Public Relations is the formation of attitudes. How are attitudes formed? Simply put they are formed through three basic components; emotional, cognitive, and behavioral(Spinelli, 2015). Digging a little deeper, the successful and thoughtful...
Crisis Communication and Non-Profits

Crisis Communication and Non-Profits

Founded in 2003, the Wounded Warrior Project is a non-profit with the mission of “Honoring and empowering wounded warriors(Wounded Warrior Project, 2017)”. They accomplish this through providing community activism, outreach, and counseling for veterans injured during...
Creative Strategy and Non-Profits

Creative Strategy and Non-Profits

With recent events, like Hurricane Harvey in Texas, and Hurricane Irma putting the southern United States in her sights, all eyes are on the area of disaster relief. It goes without saying that we all notice an uptick in marketing by non-profits in times like these....