A lesson in leadership for your content marketing team

As a teen, I was a Cadet in the Civil Air Patrol. As a part of our leadership education, we had to memorize certain pieces of text; commonly referred to as “memory work”. One of the pieces we were required to memorize was the definition of leadership. While there are many definitions of leadership, the one we memorized stated:

“Leadership is the art of directing and influencing people in a way that will win their obedience, confidence, respect, and loyal cooperation in achieving a common objective(Civil Air Patrol, n.d.).”

One key takeaway from this statement is the idea that leadership is an art. So, why go into all of this? Well, both getting the buy in for your content marketing efforts and leading a group of young cadets both require leadership. Now the question remains, how does a one-man content marketing team get the buy in of all involved in order to manage a successful campaign?

Have a cheerleader for your entire team

Perhaps the first key idea was one presented by one of my professors during a lecture. In the lesson, she stated that it was a good idea to be a “cheerleader” for the entire team(2018). By being a “cheerleader”, it is my understanding that one must support the team through positive encouragement, support, open communication, and perhaps a little cheer when the chips are down. After all, isn’t it always good to have someone on the sidelines rooting for you?

Establishing trust

Another key component to getting a team on your side is to establish trust. In the book “The Speed of Trust”, the author lists out important steps to gaining the trust of a team. The first three are directly applicable to this situation. The three steps are:

  1. Talk Straight
  2. Demonstrate Respect
  3. Create Transparency(Covey, 2014)

Simply put, lay your plans out clearly for everyone on your team to see and have input on. Don’t hide or withhold information or maintain an agenda other than the core mission that you are on.

Everyone has value

Moving on, nobody wants to feel like their being taken for granted. Motivating a team is no different. With this in mind, the one-man content marketing team should place a high value on both the time and input of all involved. This means only holding meetings when necessary, and when there is something to say. Additionally, the input of all involved should be taken into account and if it is necessary to say “no”, spell out the reasons as to why that decision was made(Didner, 2015).



Civil Air Patrol (n.d.). Retrieved from http://www.mtairy-cap.org/promotion/memory.htm

Covey, S. M. (2014). The speed of trust: The one thing that changes everything. Simon & Schuster.

Didner, P. (2015). Global content marketing: How to create great content, reach more customers, and build a worldwide marketing strategy that works. McGraw-Hill.

Meeks, K. (2017). Week 2 Lesson IMC 639. [Online]. Retrieved From: https://ecampus.wvu.edu/webapps/blackboard/execute/displayLearningUnit?course_id=_97922_1&content_id=_4434920_1&framesetWrapped=true


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